{"id":2397,"date":"2022-03-28T08:56:19","date_gmt":"2022-03-28T08:56:19","guid":{"rendered":"https:\/\/www.staytouch.com\/blog\/?p=2397"},"modified":"2022-03-29T11:23:45","modified_gmt":"2022-03-29T11:23:45","slug":"7-simple-crm-tricks-not-to-struggle-with-client-retention","status":"publish","type":"post","link":"https:\/\/www.staytouch.com\/blog\/7-simple-crm-tricks-not-to-struggle-with-client-retention\/","title":{"rendered":"7 simple CRM tricks not to struggle with client retention"},"content":{"rendered":"<h2 class=\"h2-font\"><b>Why does client retention matter for a business?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The success of any business depends on not just acquiring new leads but also maintaining existing customers. Client retention is vital for a whole number of reasons, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s 500% to 2500% more costly to bring in a new customer than it is to retain a current client, states a report by the <\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"><span style=\"font-weight: 400;\">Harvard Business Review<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies can bump revenue by up to 95% if they increase customer retention by just 5%, research by <\/span><a href=\"https:\/\/media.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\"><span style=\"font-weight: 400;\">Bain &amp; Company<\/span><\/a><span style=\"font-weight: 400;\"> finds.\u00a0\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Loyal and happy customers will have nothing but kind words to spread to their social circles, earning you free promotion<\/span><\/li>\n<\/ul>\n<h2 class=\"h2-font\"><b>Breaking down the ins and outs of your typical customer relationship management (CRM system).<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In the past, businesses relied on endless apps, databases, and spreadsheets to keep track of communications with leads and to nurture client relationships &amp; sales. It was all way too cumbersome and important information often slipped through the cracks, not to mention the runaway trouble of obsolete data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRMs present a more efficient and automated business relationship management platform to help companies stay on top of customer data from a multitude of sources, namely:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchase records<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call centers, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For all their advances though, CRMs still don\u2019t entirely eliminate manual data entry. Sales reps often have to painstakingly key in networking data to the system, with <\/span><span style=\"font-weight: 400;\">manual errors often sneaking in. All this trouble can be avoided by simply automating CRM data entry on our smart networking platform, StayTouch.<\/span><\/p>\n<h2 class=\"h2-font\"><b>Why CRMs are great for business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CRMs present a wealth of benefits for companies regardless of size, some of which encompass:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved customer satisfaction and experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRMs enable successful, data-driven marketing initiatives\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enhanced customer retention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved workflow efficiency\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A centralized database- no need to rummage through multiple sources<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Overall, research establishes that you can bump up sales by 29% by simply incorporating a CRM into your workflow.\u00a0<\/span><\/p>\n<h2 class=\"h2-font\"><b>CRM tips to make your platform a goldmine<\/b><\/h2>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Keep a close eye on consumer behavior<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">A CRM platform makes it easy to monitor your sales cycle in its entirety. This allows you to deduce purchase patterns across periods so you can retarget your marketing strategies.<br \/>\n<b><\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">More importantly, CRMs let you into the mind of your buyers via social media and various other channels. You can know what they\u2019re looking up, what they&#8217;re most interested in, among other details you need to offer perfect purchase solutions.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Ensure clients can easily set up meetings\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Your CRM should have convenient meeting scheduling capabilities. Short of switching to a new platform in case yours doesn\u2019t, you could also complement your CRM with third-party virtual meeting scheduling tools with more in-depth features like:<br \/>\n<b><\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Calendar syncs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event management and invites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meeting notes &amp; transcriptions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reminders<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">CRMs are never stand-alone systems sadly, a grave assumption that many businesses make. Partnering your platform with the right technologies is key to ensuring even more success for your business.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Always be on top of your data<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Customer data changes all the time. Clients can switch residential addresses, email addresses, phone numbers, etc., among other important details. If your business has a contact list numbering in the thousands, it can be overwhelming to keep track of all these changes without an efficient contact management tool.<br \/>\n<b><\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">To save you time and trouble, leave all the hard work to our enterprise contact management platform so you don\u2019t have to lift a finger. Our automated contact change updates make it easy to keep your customer profiles up to date.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Feed your CRM with social media data<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Social media is a goldmine for marketing data. If your company has several social media pages, there\u2019s much to gain from linking them up to your CRM.<br \/>\n<b><\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Besides keeping in touch with your market\u2019s needs, you\u2019ll get a front-row seat to your existing customers&#8217; social networks who may have shared interests in your products or services. <\/span><span style=\"font-weight: 400;\">Our powerful professional relationships management tool can come in handy when it comes to freely expanding your market reach with automated CRM data entry.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Make mobile device access a priority for your CRM<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Mobile CRMs offer many benefits for sales reps and businesses as a whole, such as:<br \/>\n<b><\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ready access to customer data on the go<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better productivity and customer service\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased sales<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Switching to a CRM with mobile and cloud access capabilities is, therefore, a no-brainer. If you already own a CRM that you\u2019re quite pleased with but it doesn\u2019t have mobile access, you could outsource to a mobile app development company to sort this out for you.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Be on the lookout for CRM updates\u00a0<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Don\u2019t update your CRM often? You could be leaving security loopholes for hackers to exploit. Moreover, software updates are often meant to streamline inefficiencies and faults in the system, so it\u2019s wise to schedule regular CRM updates or, better yet, set it up to automatically update.<br \/>\n<b><\/b><\/p>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">You\u2019ll know it\u2019s time to update your CRM if it has scaling issues, limited automation, no mobile access, and if you\u2019re bumping into lots of defective data signals.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3 class=\"h3-font\"><b>Give your CRM the right partner<\/b><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">To err is human, however, mistakes can have devastating consequences for a business\u2019s sales initiatives. With bad CRM data:<br \/>\n<b><\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads receive mismatched messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s an upturn in unsubscriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales dwindle<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue and win rates plummet<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">To safeguard CRM accuracy, it\u2019s important to ensure an automated means by which to transfer networking data from a remote networking platform directly into your CRM. Besides avoiding errors, this frees up a lot of time for sales reps so they focus more on quality lead generation.<\/span><\/p>\n<h2 class=\"h2-font\"><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Above all, be sure to have a CRM strategy to guide you right from the implementation phase. Businesses often rush headlong into CRM implementation without any predefined formula and this can be a recipe for disaster. Have a clear plan on how you\u2019ll do it, and why you\u2019re doing it in the first place, then lay out a step-by-step process. Whatever you do, remember to choose the right CRM partner. <\/span><span style=\"font-weight: 400;\">Our enterprise contact management platform makes an excellent companion for CRMs everywhere and ensures seamless integrations, as you can see from our <\/span><a href=\"https:\/\/www.staytouch.com\/enterprise-contact-management-platform.php\"><span style=\"font-weight: 400;\">enterprise page here<\/span><\/a><span style=\"font-weight: 400;\">. If you\u2019d like to witness StayTouch in action first-hand, book a demo from the same page. Simply fill in some quickly identifiable information, tell us a little about your team and what you\u2019d like to manage, and we\u2019ll schedule your demo ASAP.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why does client retention matter for a business?\u00a0 The success of any business depends on not just acquiring new leads but also maintaining existing customers.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[35,37,34,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 simple CRM tricks not to struggle with client retention - StayTouch<\/title>\n<meta name=\"description\" content=\"CRM presents a more efficient and automated business relationship management platform to help companies stay on top of customer data from a multitude of sources\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staytouch.com\/blog\/7-simple-crm-tricks-not-to-struggle-with-client-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 simple CRM tricks not to struggle with client retention - 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