{"id":2681,"date":"2022-11-04T08:00:04","date_gmt":"2022-11-04T08:00:04","guid":{"rendered":"https:\/\/www.staytouch.com\/blog\/?p=2681"},"modified":"2022-11-14T17:06:38","modified_gmt":"2022-11-14T17:06:38","slug":"the-duties-of-a-community-manager-and-do-you-need-one","status":"publish","type":"post","link":"https:\/\/www.staytouch.com\/blog\/the-duties-of-a-community-manager-and-do-you-need-one\/","title":{"rendered":"The Duties of a Community Manager and Do You Need One"},"content":{"rendered":"

Do you enjoy watching Wendy\u2019s take shots at other fast food restaurants on Twitter? That is a company that has created a name for itself with brand personality. They are gathering a community around themselves online, encouraging interaction amongst the brand and audience members. Whoever they are, Wendy\u2019s community manager deserves a raise.<\/span><\/p>\n

The key to a successful brand community is the <\/span>community manager<\/span><\/a>. They are the driving force behind the audience\u2019s perception of a brand\u2019s image. What exactly does community management entail and what does the manager specifically do? Let\u2019s take a closer look.\u00a0<\/span><\/p>\n

What is Community Management?<\/b><\/h2>\n

Community management includes designing, building, and maintaining an effective community. It is also an essential part of building a strategic business in the modern world. People are more lonely than ever and want to feel like they belong to something. Providing a space to belong creates brand loyalty among followers, which is an important part of business revenue.\u00a0<\/span><\/p>\n

Communities are one of the most effective ways to support member learning, growth, and productivity. They play a central role in developing more innovative organizations. Because of this, it\u2019s important to have professionals who understand the dynamics of the community they are interacting in. They significantly help the company transition in better ways to serve its audience.\u00a0<\/span><\/p>\n

Community Manager Job Description<\/b><\/h2>\n

Basically, the community manager is a bridge between a brand and its audience. They set the tone for interactions and control the audience’s perception of the brand. For this reason, the manager utilizes content distribution, community support, and digital engagement, building the brand\u2019s presence and audience trust.\u00a0<\/span><\/p>\n

Community managers must have intimate knowledge of the company and its goals. If they have no knowledge or experience with the company, they cannot confidently address the target audience. The managers need productive relationships with both the brand and the audience to properly bridge the two.\u00a0<\/span><\/p>\n

The community manager job description will vary from company to company depending on their need, but most brands need someone with:\u00a0<\/span><\/p>\n