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Why Contact Management is Vital For Any Business

a group of workers discussing why contact management is vital for their business

Contact management is an important part of both business-to-business and business-to-customer operations. Contact apps are used to store customer and potential business contact data. This allows for easy storage, quick access, and editing. 

Both customers and business partners are loyal to companies that remember their preferences. However, keeping track of such quantities of information can be tedious and chaotic. Because of this, the temptation is to skip the content management altogether. Unfortunately, that can damage a business’s ability to reach a wider audience and convert more buyers. 

Contact Management Vs. Customer Relations Management

Not to be confused with customer relations management, contact management is the gathering and storing of pertinent contact information. You can track and keep accurate customer data using an organized system of storing and tracking contacts. This cuts down on the chaos of customer and B2B communication.  

Customer Relations Management is software that allows all teams within a business to be on the same page. For example, it links sales, marketing, customer service, and more. Contact management is a much more simple job of gathering information to allow better communication.   

Contact Management Records:

  • Name
  • Phone Number
  • Email Address
  • B2B specific info such as:
    • Role and department within a business
    • Power to make decisions in the company
    • Purchase history
    • Interaction notes

Customer Relations Management Tracks:

  • Call volume
  • Sales revenue
  • Social media posts
  • Marketing metrics
  • Customer information

Customer relations management takes the information that was gathered during contact management and incorporates it in the business metrics. Contact management gathers both customer and business contacts and organizes them in an easy-to-find manner. 

Contact Management with a Business Contact App

A business contact app allows you to import contacts from several different sources and store them in a single database. You can consolidate all your communications platforms, business cards, spreadsheets, and all other contact lists. Depending on the app, you can detected and delete duplicate contact information and update missing information. Additionally, vendor contact information, editor’s preferences, or potential employee/employer information can all be stored in the same database. Certainly, one simple and organized list (instead of several spread across platforms) is a great way to reduce stress in contact management. 

Your data stays organized and easily accessible with search and filter options. For example, contact apps often have the option to set alerts on specific contacts to remind you to reach out. Continue to cultivate your connections and grow your network without letting contacts fall through the cracks. Additionally, you can record notes with important details and information gleaned from conversations. Life is busy, it is easy to forget topics and preferences referenced in previous interactions. However, using the notes option keeps you up to date on information without needing to find whatever notebook you wrote it in. 


With StayTouch, you can customize each individual contact with notes, personal preferences, and contact information. Additionally, smart notes allows you to record talk to text notes and make pictorial memos. Also, the app keeps track of interaction history as well as past and upcoming meetings. Connecting people together and scheduling meetings is simplified by creating a calendar link to determine the best days to meet.

Success depends on not just establishing relationships, but by pursuing and growing them. Therefore, networking is an essential part of any business’s growth. In summary, StayTouch helps you nurture and maintain those professional connections. We are delighted to help relieve a little of the networking stress by consolidating them all together and assisting with organization. We provide digital business cards, contact management, relationship building, calendars, messaging, and more. Visit our blog if you would like to learn more about content management with the StayTouch app. If you have questions, don’t hesitate to contact us. We look forward to helping you build and grow your connections.